1. Make your event indispensable
A catchy slogan is the first thing people see. Based on this, people decide whether they want to read on or drop out. It is important to imprint the “pain” of potential visitors. What is this event going to solve for them? A sentence like: “tips from top salespeople” becomes stronger by turning this sentence into “what top salespeople do and you don't (yet)”. Then, in the accompanying text, let people know what visitors will learn at your event.
2. Make the threshold as low as possible
Integrate a sign-up button on social media and the website. Clearly mention the registration process (a registration link) in all offline communication. It sounds logical, but this still often goes wrong. So include this point as standard in your checklist.
3. Make it personal
No event without people. Therefore, do not be too distant in your communication. Build trust by being transparent. Show the faces of the people who make the event possible and provide a personal touch. This can be both formal and informal.
4. Personalise your invitation
Make your invitation personal, put the recipient's first name and/or surname in the salutation/subject line. As logical as it may seem, this is not always the case. In online newsletter programmes, this is easily adjustable.