Tips for more visitors at your event

The goal of any event: as many visitors as possible. Several tips can be found online, but you probably didn't know this one yet. Read on and find out how to attract more visitors and make your event a success!

1. Make your event indispensable

A catchy slogan is the first thing people see. Based on this, people decide whether they want to read on or drop out. It is important to imprint the “pain” of potential visitors. What is this event going to solve for them? A sentence like: “tips from top salespeople” becomes stronger by turning this sentence into “what top salespeople do and you don't (yet)”. Then, in the accompanying text, let people know what visitors will learn at your event.

2. Make the threshold as low as possible

Integrate a sign-up button on social media and the website. Clearly mention the registration process (a registration link) in all offline communication. It sounds logical, but this still often goes wrong. So include this point as standard in your checklist.

3. Make it personal

No event without people. Therefore, do not be too distant in your communication. Build trust by being transparent. Show the faces of the people who make the event possible and provide a personal touch. This can be both formal and informal.

4. Personalise your invitation

Make your invitation personal, put the recipient's first name and/or surname in the salutation/subject line. As logical as it may seem, this is not always the case. In online newsletter programmes, this is easily adjustable.

5. Create scarcity

Everyone wants to belong to a group of exclusive invitees. This does not always have to be the case, but you can give people that feeling. You do this by, for example, indicating that the event is organised for a select group.

6. Pay attention to a follow-up

Add value for guests after your event. This can be done by sending them a short film or digital photo collage afterwards. This will give people the “unique feeling” of the event and it will linger longer in their memory.

A unique and inspiring venue also contributes to the success of your event and can even reinforce the message or purpose of the event. Interested in an event at De Werelt? Please contact us, we will be happy to think along with you for a successful event!

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